HFIS
PT. SARANA MULTIGRIYA FINANSIAL (PERSERO)

The Company’s Logo

 

01.Visualization

The idea behind SMF’s logo is an abstract form of a roof of a house, and the paper that is made out of it symbolizes SMF as a state owned company that provides mortgage loan and security

02. Elemen visual

Composed of three visual elements that symbolizes the core value of SMF, which are, Transparent, Accountable and Coherent

03. Composition

The logo that points up to the right, creates a flying impression that means SMF has taken off and darted at a fast pace to reach its goals

04. Typography

SMF adapted the font Gotham that structured to be in bold and capital, that gave a sturdy image.

05. Color

Blue

It gave a sense of professionalism, modernity and futuristic

Red

It defines courage and perseverance towards our goal

Purple

It is the mixture of red and blue that created sense of transparency that reflects SMF’s characteristic as being receptive, and firm in policy-making, work and budget planning, along with implementation of activities.

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